Personal project for the last album of the group The mars volta.
A double-side tribute poster using Van bostelen typeface by Jonathan Looman.

2009

After the launch of snip and sjr, we proposed a visual language to promote the second round of these new tools based on an organized information system which holds SNIP and SJR as first character plus a second layer of important facts about the need of a precise tool to measure journals.

Posters and future applications.

Credits:
Copywriting and project management:
Toni Bellanca and Michelle Pirotta
Creative Direction and graphic design: Alex Aráez

Made at The Write Company, 2010.

Identity proposal for The Write Company, including ideas for monographs and posters. Project still in progress.

Design direction and programming for the website of David Verburg, product designer from the Netherlands. Project still in progress.

I was asked to design the website of Sanyela, where bride and night dresses are the main products. I noticed that the competitors are using flash websites, in which you have to mostly wait for a long time to see the content or even find out how the navigation works.

The concept was to make catalogue-website in CSS and html, allowing animation by using Javascript. The result was a simple and clear website where products bright by themselves. The website becomes the context to show the content.

www.sanyela.com.

2010

Because love can join people and, at the same time, it can lead to the hatred, because love is not always going as we would like it to, because love is full of surprises, the title of this proyect is: This is love

Istd 08. Project published inVisual Dictionary of graphic design 2009, and SELECT G 2008 , Graphic design from Spain.

This book collects real articles about the sides of genetic manipulation in media: scientific and idealistic. Playing God leads the idea of manipulation by itself, from the way the book manipulates the users to media and its popular way of manipulate information. The visual language is based on the abstract idea of God in a scientific enviroment.

Playing God only proposes questions, not answers. What kind of news are published?, How the information is coming?, Can really science change mankind? Can mankind be manipulated by science? Who tells the truth?.
Please watch the videos to see how it works.

Graduation project. Art direction, IDEP Barcelona 2008.
Double Book, triple page. 60 X 27 CM

Corporative Identity for Can. Metal manipulation Company.

The objective behind this project was to communicate Can as a solid brand, as a stable structure where precision really matters. This company also shape the metal, creating almost any form.

The result was a strong, bold and rounded logo, solid as metal and precise as architecture. I also used different layers of details in the rest of the identity as colour, dots and geometrical shapes to reinforce the concept of precision.

2008

Invitation proposal for Editor's Conference.
The celebration of this event takes place in different cities and countries, we proposed a family of invitations using a simple and clear structure of information, in which each city has its own recognisable colour and logo.

Posters and html invitations.

Credits:
Copywriting and project management: Toni Bellanca
Creative Direction and graphic design: Alex Aráez

Made at The Write Company, 2010.

The need for transparency.

This campaign focused on the introduction of SNIP and SJR, two new measurement tools for determining the value of scientific citations. Before the release of SNIP and SJR, there was only one tool (impact factor) to measure citation impact, and it did not serve all users equally.

The impact factor provides valuable data in some fields and for some purposes, but even the creator of impact factor, Eugene Garfield, indicates that this single number is not enough.

We proposed a campaign based on the message: "reality is more than just a number", where words and numbers are the main character, and science acts as a context. In this way, we show that using a single tool to measure is not scientifically reasonable. 

Posters and future applications.

Credits:
Copywriting and project management:
Toni Bellanca and Michelle Pirotta
Creative Direction and graphic design: Alex Aráez

Made at The Write Company, 2010.

The client, a Dutch development bank, needed a visual to represent the company’s 40 years of experience in development finance. The brief was to great a ‘40th anniversary logo’ that was contemporary (here and now) but also solid (long-term expertise).

The logo had to be used on various different internal printed and online materials, creating recognition for employees between the different media. The design had to fit in with the company’s house style, but be recognizably different from FMO’s own logo. 

Credits:
Project Management: Vicky Hampton
Graphic design and direction: Alex Aráez

Made at The Write Company, 2010