Personal project for the last album of the group The mars volta.
A double-side tribute poster using Van bostelen typeface by Jonathan Looman.
2009
Selected work
Alex Aráez © 2010
Identity proposal for AMS international business building.
The concept is based on international relationships in any kind of business, creating a confortable enviroment which lets the clients focus on the important things.
I proposed a logo which works everywhere and reflects elegance and sophistication. On the other hand, the rest of the identity uses the standard typography mostly found on tickets, in this case, the monospace typeface Curier new.
Made at day.
2009
After the launch of snip and sjr, we proposed a visual language to promote the second round of these new tools based on a mathematical grid which holds SNIP and SJR as first character plus a second layer of important facts about the need of a precise system to measure journals.
Posters and future applications.
Credits:
Copywriting and project management:
Toni Bellanca and Michelle Pirotta
Creative Direction and graphic design: Alex Aráez
Made at The Write Company, 2010.
The company asked me to design a website to show their products, most of them bride dresses. After research, I noticed that most of the companies are using flash websites in which you have to wait for a long time to see what you want or even find out how it works.
So the idea was to design an elegant catalogue-website with fast loading and easy navigation for everybody.
www.sanyela.com.
2010
Because love can join people and, at the same time, it can lead to the hatred, because love is not always going as we would like it to, because love is full of surprises, the title of this proyect is: This is love
Istd 08. Project published inVisual Dictionary of graphic design 2009, and SELECT G 2008 , Graphic design from Spain.
Playing God is an investigation project about genetic manipulation and the manipulation of the information.
What kind of news are published?, How the information is coming?, Can really science change mankind? Can mankind be manipulated by science? Who tells the truth?.
Please watch the videos to see how it works.
Art direction graduation project Barcelona 2008.
Double Book, triple page. 60 X 27 CM
Corporative Identity for Can. Metal manipulation Company.
The objective behind this project was to communicate Can as a solid brand, as stable structure where precision really matters. This company also shape the metal, creating almost any form.
The result was a strong, bold and rounded logo, solid as metal and precise as architecture. I also used different layers of details in the rest of the identity as colour, dots and geometrical shapes to reinforce the concept of precision.
2008
Invitation proposal for Editor's Conference.
The celebration of this event takes place in different cities and countries, we proposed a family of invitations using a simple and clear structure of information, in which each city has its own recognisable colour and logo.
Posters and html invitations.
Credits:
Copywriting and project management: Toni Bellanca
Creative Direction and graphic design: Alex Aráez
Made at The Write Company, 2010.
The need for transparency.
This campaign focused on the introduction of SNIP and SJR, two new measurement tools for determining the value of scientific citations. Before the release of SNIP and SJR, there was only one tool (impact factor) to measure citation impact, and it did not serve all users equally.
The impact factor provides valuable data in some fields and for some purposes, but even the creator of impact factor, Eugene Garfield, indicates that this single number is not enough.
We proposed a campaign based on the message: "reality is more than just a number", where words and numbers are the main character, and science acts as a context. In this way, we show that using a single tool to measure is not scientifically reasonable.
Posters and future applications.
Credits:
Copywriting and project management:
Toni Bellanca and Michelle Pirotta
Creative Direction and graphic design: Alex Aráez
Made at The Write Company, 2010.
The client, a Dutch development bank, needed a visual to represent the company’s 40 years of experience in development finance. The brief was to great a ‘40th anniversary logo’ that was contemporary (here and now) but also solid (long-term expertise).
The logo had to be used on various different internal printed and online materials, creating recognition for employees between the different media. The design had to fit in with the company’s house style, but be recognizably different from FMO’s own logo.
Logo and possible applications.
Credits:
Project Management: Vicky Hampton
Graphic design and direction: Alex Aráez
Made at The Write Company, 2010
This project was proposed as an interview with 10 questions which we would have to solve with a graphic and a typographic answer using the same language, in this case, the complexity of the instruction manuals.
You can watch all the project here.
2008
Brand strategy
Communication advice
Research
Graphic design
Web design (html+CSS+javascript)
Editorial
Typography
(...)
Feel free to contact me, interest is always welcome.
a@alexaraez.com
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