After the launch of snip and sjr, we proposed a visual language to promote the second round of these new tools based on a mathematical grid which holds SNIP and SJR as first character plus a second layer of important facts about the need of a precise system to measure journals.

Posters and future applications.

Credits:
Copywriting and project management:
Toni Bellanca and Michelle Pirotta
Creative Direction and graphic design: Alex Aráez

Made at The Write Company, 2010.